“Forgotten Hollywood”- A Holiday Shoe Collection…

Posted on December 14, 2015 by raideoman1 | No Comments

Manny P. here…

   When Marilyn Monroe ordered pumps from Salvatore Ferragamo in the 1940s, she had a special request, the shoemaker’s grandson revealed. One heel was slightly higher than the other, enhancing her famed wiggle. A new capsule collection for Ferragamo by the luxury Colombian shoe designer Edgardo Osorio reaches back into the company archives to revisit Hollywood’s Golden era, when the young shoemaker from southern Italy built his business by making shoes for films and then winning over actors and actresses as customers to his Hollywood Boot Shop.

ferragamo   marilyn

SALVATORE FERRAGAMO              MARILYN MONROE

   Ferragamo quickly became known as shoemaker to the stars, pioneering the powerful link between fashion and the booming film industry. Those customers included Judy Garland, Mae West, Lana Turner, and Monroe. Marilyn bought the iconic pumps in the 1940s from a shop on Madison Avenue in New York City for $45 a pair. For the capsule collection released in time for the holiday season, Osorio, who started designing shoes at Ferragamo before launching his own Florence-based brand Aquazzura, created a contemporary Marilyn-inspired pump with sheer netted panels for a sexy reveal. He also referenced the famed 1938 Judy Garland wedge with a steep stiletto heel and a feathery winged rainbow accent on the ankles.

   While Ferragamo imported to Hollywood some of southern Italy’s joyful colors and free spirit, Osorio’s collection aims to offer looks for women in different moments of the day, from ballet flats with the Ferragamo bow, to gladiator sandals, and glamorous booties. The looks are sexy, with stiletto heels and straps that wrap up the calf, but are also meant to be comfortable, featuring lightweight materials like cork, and recalling some of Ferragamo’s most recognized style points, from stylized bows to polka dots.

frg_main_logo

   The collection was launched as part of the luxury brand’s 100-year anniversary celebration of Ferragamo’s connection with Hollywood, and is meant to be the first of a series of capsule collections in other areas across the group from jewelry to handbags, and even menswear.

   The perfect gift for that certain someone.

Until next time>                               “never forget”

This entry was posted on Monday, December 14th, 2015 at 10:28 am and is filed under Blog by Manny Pacheco. You can follow any comments to this post through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.


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